A team of BYU students took the top prize in the country’s most competitive student advertising competition — for a project they did not for a class or client, but for fun.
It was summer and they had a little extra time, so the crew set out to create “something big and cool and different,” said senior Taylor Dahl.
Their finished product — a whimsically illustrated and filmed Vespa commercial — took national best of show at Saturday’s Student American Advertising Awards Competition (commonly referred to as the ADDYs). Awards committee chair George Riddell called the competition a “showcase of bright new talent” that provides “a glimpse at the advertising industry of tomorrow.” The best of show award, one of eight national ADDYs BYU received, is a high point in a season of high points for BYU’s ad program.
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