In Advertising

With over 19,000 views just days before Christmas, a video featuring a snowman is inviting people to help the homeless

BYU’s student-run ad agency teamed up with the Food and Care Coalition to create a video encouraging the community to take care of the homeless during the holiday season.

Erin Gazdik, one of the advertising students who worked on the collaboration, said she enjoyed having the opportunity to help make a difference in the community.

“The core insight that our video revolved around is that we often don’t notice homeless people, physically or emotionally,” said Gazdik. “We wanted people to realize that although homeless people are often unnoticed, they are not any less human and do not deserve any less compassion or comfort.”

To read more, click here.

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