In Advertising, Alumni News, BYU AdLab

Within the BYU School of Communications, Caitlin Carr has found her place in the Advertising program during her time at BYU. Carr recently snagged what she calls her “dream job” and is ready to help other students do the same.

Originally from Sandy, UT, Carr bounced between different programs within the Marriott Business School before landing on advertising. “I learned about Comm’s advertising program and it immediately felt like a better fit,” said Carr. “I’ve always considered myself a creative person, so the ad program was this perfect mixture of management and creativity.”

Carr has completed three internships during her time at BYU. She was recruited from the AdLab to be a product development intern at Brainstorm Inc., a software training company. Carr worked as a web content publisher/youth content planner intern for the LDS Church the following summer. Lastly, she was a client services intern at Richter7 in Salt Lake this past fall.

One of the School of Communications Advertising progam’s biggest selling points, besides amazing professors and great opportunities, is the AdLab. The AdLab is a student-run, professionally mentored advertising agency through the Advertising empahsis.

Carr’s capstone created a campaign for SkullCandy which will be used in a new product launch this fall. She was also a Senior Account Manager on a BYU MBA project, assistant senior account manager on a Ken Garff project, and worked on a Sol La La project and a Neff Headwear project as a junior account manager.

I’m obsessed with everyone in the AdLab,” said Carr. “There is such a wide variety of personalities, from hipster art directors to Disney-obsessed copywriters to buttoned up account managers and somehow we all work together and have an absolute blast making amazing work in the process.”

Carr’s classes, internships and AdLab experience added up to her accepting a dream job in New York City after graduation. Carr will be working full-time as an assistant marketing manager at Arnold in New York City, specifically assigned to the Hershey’s Chocolate account. 

I first visited Arnold’s office back in September when Pat Doyle and Jeff Sheets took nine of us students out to New York for Ad Week,” said Carr. “We visited their office and one of the recruiters gave me her business card and long story short if it weren’t for that experience I wouldn’t be where I am right now!”

Carr has one piece of advice for potential and current advertising students: “Decide what you want early on and then work like heck to make it happen.”

You can view Carr’s website here.

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