About the PR Intelligence Lab

The BYU PR Intelligence Lab prepares students for the world of public relations. In a mentored environment connected to courses, students gain hard-skills, become data literate, learn client relations skills, and rise to leadership positions as they engage in hands-on training and client projects.

The PR Intelligence Lab strives to make a difference in the world and likewise works with organizations that value social impact. Students in the lab create data-driven and strategic public relations deliverables for clients in the community and nationwide.

Our Values

  • Transparency and dependability
  • Driven by data
  • Centered in a firm belief in and dependency on Jesus Christ

Contact Us

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