About the PR Intelligence Lab
The BYU PR Intelligence Lab prepares students for the world of public relations. In a mentored environment connected to courses, students gain hard-skills, become data literate, learn client relations skills, and rise to leadership positions as they engage in hands-on training and client projects.
The PR Intelligence Lab strives to make a difference in the world and likewise works with organizations that value social impact. Students in the lab create data-driven and strategic public relations deliverables for clients in the community and nationwide.
Our Values
- Transparency and dependability
- Driven by data
- Centered in a firm belief in and dependency on Jesus Christ
