Mass Communication

Students will be scholars of the mass communication process: Specifically, students will be able to apply the relevant theory to communication practice, understand factors that shape their profession and think critically about the relationship between mass media and society.

Related Values and Competencies:

  • Theory
    • Students will understand concepts and apply theories in the use and presentation of images and information.
  • History
    • Students will demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  • Critical Thinking
    • Students will think critically, creatively and independently.

The professional values and competencies listed here are those mandated by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). Read more about the ACEJMC on their official site, or view the full list of professional values and competencies here.

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