In Journalism, Y Digital

Convocation for the School of Communications will take place at 2 p.m. on April 27

Nastassja Krupczynski was drawn to the communications major because she knew it would not confine her to one industry. Krupczynski said she has always been passionate about people and communications has allowed her to learn how to interact with different audiences, people and cultures. 

Convocation speaker Nastassja Krupczynski. Photo courtesy of Ty Mullen.

Krupczynski’s most memorable experience in the news media emphasis has been her time participating in the Y Digital Agency in the School of Communications. “This digital marketing lab has allowed me to grow in so many ways,” said Krupczynski. “It has taught me how to be a leader as well as how to work with many different types of clients, projects and campaigns. I really love being a part of Y Digital because it has prepared me for the real world. I can truly say the people I have met and skills I have developed have prepared me to enter the corporate world.”

Participating in Y Digital since its beginning has given Krupczynski the opportunity to work with real-world clients and issues. She said it allowed her to put what she has learned in the classroom into practice and has helped her develop skills she would not have learned in a traditional classroom setting.

“When I look back at my academic career,” said Krupczynski, “I am most proud of becoming a Senior Account Director at Y Digital, being asked to speak at convocation and receiving an award for Outstanding Digital Contribution to the news media program.”

Krupczynski’s future plans are to pursue an MBA and become a leader in the communications and business world.


What did you want to be when you grew up?

“I actually wanted to be a heart surgeon and go into the medical field. I had always had a love for people and for business but it wasn’t until I was about 17 that I found my passion for communications and business.”

Where do you find inspiration?

“I have always lived by the mantra ‘Do the best that you can do and be the best that you can be.’ From a young age, my father has told me this and has inspired me to be the best person that I can be in all of my endeavors. My biggest inspiration is my parents.”

What was the hardest challenge you had to overcome at BYU?

“As a convert to the LDS Church, I was not used to being surrounded by such a large population of Mormons and initially coming to BYU was a bit of a culture shock that I had to get used to.”

What is your favorite snack?

“Diet Dr. Pepper and Sun Chips.”

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